Taylor Swift: A Business Blueprint for Women

Taylor Swift: A Business Blueprint for Women

silhouette of a singer with blue lighting-title Taylor Swift a business blueprint for women

Taylor Swift: A Business Blueprint for Women

Ever wondered how Taylor Swift isn’t just a chart-topper but also a whiz in the business world? Sure, her music is fantastic, but Taylor’s knack for business is just as noteworthy and truly inspiring. She’s not just a pop star sprinkled with stardust; her smart strategies are real treasures for anyone stepping into the business world, especially women who are eager to blaze their own trails.

HereKeep It Real

Taylor’s magic lies in how genuine she feels. She turns her real-life stories into songs that resonate with millions. This isn’t just good music; it’s smart branding. For your own business, think about sharing your true journey and values. It’s about making your brand feel as relatable and trustworthy as a good friend​ (NoGood™: Growth Marketing Agency)​.

Surprise and Delight

Taylor loves a good surprise—think of her unexpected album drops like folklore and evermore. Or the most recent album The Tortured Poets Department which included a SURPRISE 2nd album drop two hours after the original. This keeps everyone talking and her fans excited. Why not bring a little of that surprise element into your business? A pop-up sale, a sudden new product launch, or a special offer can spark buzz and keep your customers eagerly waiting for what’s next​ (NoGood™: Growth Marketing Agency)​.

Protect What’s Yours

Swift doesn’t play when it comes to her lyrics—she trademarks them to keep them safe. It’s a smart move to protect your creations, whether that’s a unique product, an original blog post, or even a catchy tagline. Securing these can keep others from running away with your ideas​ (Knowledge at Wharton)​.

VIP Treatment

Ever heard about Taylor’s “Secret Sessions”? They’re these exclusive listening parties for her biggest fans. It’s her way of making her fans feel special and part of the club. Think about how you can make your customers feel like VIPs. Maybe it’s through an exclusive membership, special previews, or first dibs on new products​ (NoGood™: Growth Marketing Agency)​.

Stay Chatty on Social Media

Taylor’s always tweeting, posting, and sharing stories that keep her fans glued to their screens. Her use of Easter Eggs within her posts, videos, or even live events create a flurry of activity where Swifties try to figure out the clues she may be hinting. Use your social media to chat it up with your followers. Share little updates, ask questions, or give them a peek behind the scenes. It’s about building a community around your brand​ (97th Floor)​.

Embrace Change

If Taylor stuck to her country roots, we’d never have the pop icon we do today. She evolved, and so should you. The market changes, new trends emerge, and staying adaptable is key. Maybe it’s tweaking your product line or overhauling your online store—staying relevant means being ready to change things up when needed​ (97th Floor)​.

Taylor Swift shows us that mixing personal touch with clever business moves can lead to awesome results. So, whether you’re launching a new product or revamping your online store, a little bit of Taylor’s flair could be just what you need to make your business sing.

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GenX Moms: Ignite Your Business with Social Media

GenX Moms: Ignite Your Business with Social Media

genx mom looking at chart to GenX Mom Using Social Media in Your Business

GenX Moms: Ignite Your Business with Social Media

Jumping into your own business as a GenX Mom, you can ignite your business with social media. But it can feel a bit like a rollercoaster—exciting but kinda scary, right? But here’s a little secret: you’ve got a powerful ally in social media.

Crafting Your Social Game Plan

Before diving in, let’s think strategy, kind of like planning the ultimate girls’ night in. Who’s coming? Where do they like to hang out? Instagram, LinkedIn, Twitter—each spot has its own crowd. Picking where to focus is like choosing the right wine for the evening; it’s all about knowing your guests.

Need some help figuring out which social media to use? Grab my Free “Choosing the Right Social Media” Guide.

choosing the right social media platform guide with a cartoon woman looking at a computer and social media icons floating through her head

Authentic Vibes Only

Being a GenX mom entering the business arena means your authenticity is your superpower. Share your journey—the good, the bad, and the ugly cry moments. Why are you doing this? What’s your drive? It’s your realness that will create genuine connections.

Let’s Get Social

Social media is all about engagement. Think of it like hosting a party and greeting every guest. When someone comments on your posts, it’s your cue to engage. This isn’t just broadcasting your message; it’s about building a community around your brand.

Picture-Perfect Posts

In the world of social media, visuals are key. A striking image or video can convey so much more than words alone. With tools like Canva, you can whip up professional-looking graphics in no time, making every post Instagram-worthy.

Consistency Counts

Keeping a consistent posting schedule is like making sure you never miss your weekly coffee date with friends. It’s not about posting non-stop but finding a rhythm that works for you and sticking to it. This regularity keeps your audience engaged and looking forward to your next update.

Stay Curious and Learn

The social media landscape is always evolving, with new trends popping up all the time. Staying ahead means being willing to learn, experiment, and adapt. Whether it’s following industry leaders, taking online courses, or attending webinars, there’s always something new to discover.

As a Genx mom, when you ignite your business with social media as your platform, you’re not just reaching for success; you’re well on your way to making a significant impact. Share your unique story, connect deeply with your audience, and watch as your business flourishes. Here’s to turning your dreams into reality, one post at a time!


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How to Start a Business with No Money

How to Start a Business with No Money

Starting a business with no money might sound like a daunting, if not impossible, task. Yet, it’s far from a fairy tale.title how to start a business with no money woman with head down on table and showing empty wallet

In today’s digital age, where flexibility and creativity are as valuable as capital, launching your own venture without a hefty bank balance is more achievable than ever. This guide is tailored for aspiring entrepreneurs who are ready to embark on this journey. By focusing on strategic planning, leveraging free resources, and harnessing your intrinsic skills, you can set the foundation for a successful business. Here’s how to get started, keeping in mind the key principle: creativity over capital.

1. Identify Your Skillset and Market Need

Begin by assessing your skills and interests. What can you offer that people need or desire? This could range from digital services like graphic design or social media management to handmade goods or consulting. The trick is to find a sweet spot where your passions meet market demands. Use free online tools and surveys to conduct market research and validate your ideas.

2. Leverage Free Resources

Thanks to the internet, a multitude of free resources are at your fingertips. Utilize platforms like WordPress for creating a website, Canva for design needs, and social media for marketing. These tools not only reduce startup costs but also help in reaching a wide audience without spending a dime.

3. Build a Strong Online Presence

In the digital era, visibility is currency. Create profiles on relevant social media platforms and engage with your target audience. Content is king, so produce valuable, engaging content that resonates with your audience. This could be blog posts, videos, or podcasts, depending on where your skills lie and what your audience prefers.

4. Start Small and Scale Gradually

Resist the urge to launch full-scale from day one. Start small, with a minimal viable product (MVP) or service, and gather feedback. This approach not only minimizes risk but also allows for iterative improvements based on real user feedback.

5. Network and Collaborate

Networking is a powerful tool that costs nothing but your time. Connect with fellow entrepreneurs, potential customers, and mentors through social media, forums, and local meetups. Collaborations can also open up opportunities for barter services, reducing the need for initial investment.

6. Reinvest Profits Wisely

As your business starts generating income, resist the temptation to spend it immediately. Instead, focus on reinvesting profits back into the business. This might mean upgrading your tools, expanding your product line, or investing in marketing.

7. Stay Lean and Flexible

Adopt a lean startup approach, focusing on flexibility and continuous learning. Be prepared to pivot or tweak your business model based on what works and what doesn’t. This agility is crucial in navigating the early stages of your business with minimal resources.


Starting a business with little to no money is a testament to one’s creativity, resourcefulness, and resilience. It’s about leveraging what you have—skills, knowledge, and a network—to create value for others. While the journey may start small, with dedication and smart strategies, your business can grow beyond your initial vision. Remember, every big company was once a small startup with a big dream. Yours could be next.

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Trusting Your Gut in Business

In business, people often say you need a big, detailed plan. These plans talk about every part of starting a business, like studying the market and guessing about money. But now, some business folks are saying something new: forget the big plan, and listen to your gut instead. In this article, we’ll see why gut feelings are super important for people starting their own businesses.

Business Plans Aren’t Always Right

Business plans are popular because they give you a clear path and make you feel secure. They tell you to research and plan every detail. But here’s a twist: real life often doesn’t match these perfect plans. Business changes all the time, and unexpected things happen, making those detailed plans not so helpful.

The Cool Part About Gut Feelings

Even though most people say plans are key, trusting your gut can be a secret weapon in business. Gut feelings, also known as intuition, are those little hints or ideas you get without thinking too hard. Here’s why they rock:

1. Quick Choices

In business, you sometimes need to decide things super fast. Gut feelings let you do that without overthinking. Being quick is a big deal, especially when there are lots of others trying to win too.

2. Going with the Flow

Business is full of surprises. If you trust your gut, you can handle these surprises better. Instead of just following a set plan, you can switch things up when you need to.

3. Thinking Outside the Box

Your intuition uses stuff you know and have experienced, even if you don’t notice it. This can lead to cool, new ways to solve problems, different from what a typical business plan would suggest. Your gut can find new paths to success.

4. Believing in Yourself

When you listen to your instincts, you feel more sure about what you’re doing. This confidence helps you keep going, even when things get tough. Being strong like this is key for anyone in business.

Blending Gut Feelings with Smart Planning

Don’t just throw out your business plan yet. It’s smart to mix your gut feelings with logical thinking. Don’t only trust your instincts; use them along with careful planning. Here’s how:

1. Know the Facts

Even when following your gut, get all the info you need. This makes sure your instincts are spot on.

2. Learn from What You’ve Done

Your past wins and oops moments help shape your gut feelings. Remember them and use those lessons.

3. Try, Then Tweak

Go with your gut to make decisions, but be ready to change things if they don’t work out. This helps you get better at trusting your gut.

Gut Feelings in Business Are Awesome

Having a business plan is useful, but it’s not everything. Gut feelings can be amazing, giving you speed, flexibility, creativity, and self-belief in business. Trust your gut, but also be open to learning and changing as you move forward. This less usual way might lead you to amazing success. So, don’t just stick to the plan – listen to your gut, it could be your secret trick in business.

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Anytime Mailbox: The Ultimate Virtual Mailbox for Business Owners

anytime mailbox logo virtual mailbox for entrepreneurs

This past summer I was looking to change my physical UPS mailbox to a virtual mailbox. I discovered a game-changer for me in my business. Let me introduce you to Anytime Mailbox, a virtual mailbox service that is making life easier for business owners like us. It’s like having a personal assistant for your mail!



What is Anytime Mailbox? 

Imagine having a real street address to receive your mail and packages, without ever needing to physically go there. That’s what Anytime Mailbox offers. You get to pick an address from their extensive list of locations, and they handle everything that comes in for you.

The Magic of Digitalization

Here’s the cool part: Anytime Mailbox digitizes your documents. That means you can check your mail from your laptop or phone, anytime and anywhere. You decide whether to have the mail opened and scanned, junked, or forwarded to another address. It’s mail management at your fingertips!

Key Features That Stand Out

Delivery Management

Both mail and packages are welcome here. Anytime Mailbox alerts you via email when something arrives, and you choose how to manage it. Plus, they accept deliveries from all major couriers like USPS, UPS, FedEx, and more. 

Real Street Addresses

Having a real street address is a big plus, especially for establishing your business presence. With almost 2,000 locations globally, the options are vast!

Mail and Package Forwarding

Choose what gets forwarded and skip sending the junk. It’s efficient and saves you time and hassle.

Check Depositing (At Some Locations)

For those receiving checks, certain locations offer check depositing services. It’s a handy feature, though availability varies.

Opening and Scanning Mail

Starting at just $0.25 per page, Anytime Mailbox can open and scan your mail, keeping you in the loop electronically.

Free Unlimited Online Storage

No worries about digital clutter. Store as much digital mail as you need, at no extra cost.

Pricing: A Closer Look 

Pricing varies by tier, starting from $9.99 per month for the Bronze plan, up to $69.99 for the Unlimited plan. Each tier offers different features and mail piece limits. However, prices and services can vary by location, so it’s worth checking the specifics for your chosen address.

Why It’s a Big Deal 

In the hustle of setting up and running a business, managing mail can be time-consuming. Anytime Mailbox cuts down on those trips to the P.O. box, streamlines our mail handling, and gives us more time to focus on growing our businesses. It’s like a breath of fresh air in our busy schedules!

My Takeaway

I’m genuinely impressed with Anytime Mailbox. It’s a practical, efficient solution for modern business needs. If you’re setting up your business or looking to streamline your mail management, give Anytime Mailbox a look. It could be the time-saving tool you’ve been searching for!

P.S.: This is a personal experience from someone who is always looking for the best tools to support my entrepreneurial journey. Anytime Mailbox is definitely worth checking out!




Pricing Mastery for Small Businesses

Happy Monday, small business owners and entrepreneurs! In today’s installment of our Small Business Tips series, we’re tackling an essential skill that can make or break your business success – properly pricing your products. This guide is designed to empower small business owners with practical strategies for effective product pricing. Let’s jump right into it.

Understanding Your Expenses in Product Pricing

Key to Profitability: It all starts with a clear understanding of your expenses. This includes:

    1. Cost of Materials: Essential for creating your product. For instance, let’s say it’s $10.
    2. Cost of Packaging Materials: Everything from bubble mailers to inserts, estimated at $1 for our example.
    3. Cost of Shipping: A crucial expense, especially in e-commerce, let’s use $5 here.

    Knowing these figures is vital for any small business pricing strategy.

    Profit Calculation Methods for Small Businesses

    Determining your profit is where you start to see the fruits of your labor. Here are three methods:


      1. Hourly Rate Method: If you value your time at $10/hour and it takes two hours to create a product, your labor cost is $20.
      2. Percentage Markup Strategy: Apply a percentage markup on your total expenses. A 20% markup on our total expense of $16 adds an additional $3.20.
      3. Flat Rate Profit: Set a flat profit rate per product, like $10 for each item sold.

      These methods are fundamental to crafting a profitable small business model.

      Setting Your Sales Price for Market Success

      Combine your total expenses with your desired profit to set your sales price:

          • Hourly Rate Method: Expenses ($16) plus labor ($20) equals a sales price of $36.

          • Percentage Markup: Expenses ($16) plus markup ($3.20) totals $19.20.

          • Flat Rate Profit: Expenses ($16) plus profit ($10) leads to $26.

        This part of your pricing strategy for small businesses is crucial in striking a balance between being competitive and profitable.

        Conclusion and Next Steps

        Pricing isn’t just about covering costs; it’s about valuing your time, effort, and the uniqueness of your product. Experiment with these methods to find the sweet spot for your business. Remember, effective pricing is a key component in small business growth.

        Follow us for more insightful small business growth tips and strategies. Here’s to your continued success in the world of entrepreneurship!